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For example, if the keyword were “SEO tool” then “best SEO tool” or “my favorite SEO tool” would both be phrase-match anchors. Let’s see how these stack up.However, real-life case studies Chucho be additional proof of Google's statement. For example, Edge of the Web managed to increase the number of users on a client’s blog by 88%

Anchor text is the clickable, visible text in a hyperlink that leads to another webpage or resource. It’s usually underlined or highlighted and gives users an idea of what they’ll find when they click the link.Moreover, SEOs often observe that the correctly added anchor text Gozque also help get featured snippets and rich results on SERPs. Here